Traffic Generating Trade Show Magicians

Creating a buzz in the exhibition hall and standing out from your competition are increasingly challenging as exhibitors are deploying more creative methods of attracting visitors. One proven method is to partner with a professional trade show magician who can serve as a traffic magnet throughout each day of your show.

Trade show magicians can be catalysts for increasing exhibit traffic and heightening awareness of your product or service among conference attendees. They work in partnership with you to incorporate high-impact messages into their routines, which are thoughtfully crafted to support your show goals.

For an article from Trade-Show-Advisor.com with tips on hiring trade show magicians, click here.

An excellent example of how a magician works with trade show exhibitors to deliver results is magician Avi Frier's (www.prestotradeshow.com) approach. He has a strategic approach to working with exhibitors to maximize message impact. Click here for a description of his process.

If you have had experiences with trade show booth entertainers that you'd like to share, please post your information.

According to Incomm Center for Trade Show Research and Sales Training, event attendees are 52% more likely to stop by your exhibit if you have an appealing trade show promotional item to give them.

As a result, sales performance and exhibit/product awareness increase. So, what kind of promotional item is most effective? Here are some important considerations as you choose your giveaway.

• Does the item complement your company and product image ?
• Do the giveaways you want to purchase match your budget?
• Are you able to easily imprint you key contact information and message?
• Will you be able to get your shipment in time for the event?
• Is your giveaway unique and different from others you’ve seen?
• Is the item something YOU would like to have?

Please share items that have worked for you so others can benefit from your learning.